New names for the two halves of BBC Southern Counties Radio
On Monday 30 March, BBC Southern Counties Radio listeners will be waking up to a new name for the station. BBC Surrey is the new name for Southern Counties Radio in Surrey and North East Hampshire, broadcasting on 104.0 and 104.6 FM. Listeners in Sussex will hear BBC Sussex on 93.5, 104.5 and 104.8 FM.
Explaining the decision to rename the station, Managing Editor Nicci Holliday said: “The move from SCR to BBC Surrey and BBC Sussex is part of the BBC’s efforts to better reflect the needs of our communities. This announcement marks the culmination of a yearlong project for our station developing content that is relevant to the two very distinct counties we serve. It also fits in with the roll out of the new branding for the whole BBC Local Radio service.
“We now provide dedicated weekday breakfast and drive time programmes for listeners in Surrey as well their own specific travel service and news bulletins. Plus sports fans can also follow their local teams on the split frequencies. “Anyone familiar with the station’s history will know that BBC Sussex and BBC Surrey are not new names. However, unlike previous arrangements, the name change announced today acknowledges that both should be equal while recognising the counties’ individual personalities.”
(BBC via Medianetwork Blog)