New Format Replaces Liberal Talk on WSAI 1360
Clear Channel Cincinnati says that the “Revolution of Talk Radio” is gone, replaced replaced by “1360TheSource.Com“, a website – and radio station – devoted mostly to advice programs (a “how-to” format).The station will carry a number of syndicated advice programs, including the return of the controversial “Dr. Laura” Schlessinger, who offers personal advice steeped in traditional morality. The station will also feature financial advice.
Clear Channel debuted the progressive talk format two years ago on its station at 1530 (WCKY). Earlier this year, that format was swapped with the sports format (‘Homer’, ‘The Sports Animal’) previously on 1360.
Bender said some shows from the previous incarnation of WSAI will remain on the new format: sponsored weekend advice programs that typically had little or nothing to do with the political talks shows that dominated the station.
Here’s is the new weekday schedule for “1360TheSource.Com”:
5am – 7am Wall Street Journal
7am – 10am Clark Howard
10am – 1pm Dr. Laura Schlessinger
1pm – 2pm At Home with Gary Sullivan
2pm – 3pm In The Garden with Ron Wilson
3pm – 4pm Steve Overbeck’s Autoline
4pm – 7pm Clark Howard
7pm – 10pm Neal Boortz
10pm – 1am Dr. Joy Browne
1am – 5am Joey Reynolds